Core Services
We Put The Pieces Together
Jigsaw works with you to help make the key business principles right the first time and put the pieces together to successfully complete your business platform. To help do this, Jigsaw provides consulting guidance and implementation help for these 6 core commercial components.
Brand Strategy and Branding
- Brand Name
- Product Descriptor
- Product Positioning Statement
- Competitive Set Definition
- Consumer Benefits / Reason Why
- Product Benefits
- The Meaningful Perceptible Difference
- Product Concept
- Consumer Target Group Definition
- The Unique Selling Proposition (USP)
- Brand Personality
- Brand Values
Product Packaging & Configuration
- Product Shape and Size
- Product Weight and Volume
- Product Case Pack, Dimensions, and Pallet Configuration
- Product Line Description and Validation
- Product Architecture
- Number of items / SKUS to launch
- Packaging Strategy – Including Graphics and Copy Content
- Government Mandates
- Retail Requirements
- Merchandising Vehicles
Sales Go to Market Plan (Year 1 Focus)
- Retail & On-Line Channels and Account Target Identification & Priorities
- Sales Strategy
- Key Account Management
- Price Cost & Margin Modelling
- The 4 Ps (Price-Promotion-Placement-Product)
- 12-Month Timetable
- Trade Spend Plan Including Listing fees
- 12-Month Sales Goals Projection and Forecast
- Trade Promotion Plan
- Trade Shows Participation
- Networking Meetings
- Food & Pharmacy
- Mass & Club
- Health Food
- Independents
Securing Business Partnerships
Identification, evaluation, selection, contract agreement, and management of external business partners that may be required.
- Sales Broker
- Product Distributor and Logistics Provider
- Merchandiser Salesforce
- 3rd Party Manufacturer
- Marketing Services Provider
Consumer Marketing
- Objectives, Strategies, Tactics
- Executional Elements
- Awareness and Trial Vehicles
- Media Planning
- Social Media Platforms
- Advertising
- PR
- Ambassadors / Influencers
- Market Research
- Website Components
- Direct Mail / Email Campaigns
- Consumer Promotions
- Consumer Shows
Market Launch Tool Kit
- Customer Listing Sales Presentation
- ECCNet / GS1 Registration
- Price Lists
- Order Forms
- Sell Sheet
- Product Training
- Website Retailer Portal
- Q&A
