Learning Centre
Investor Pitches: The Essential Template Checklist to Be Successful
I am honoured to have been invited by organizations to participate in “Investor Pitch Competitions” for Canadian Small Company Start-Up’s. Many presentations I have seen …
Securing Retail Distribution: The 3 Most Important New Product Features – Buyers Look For!
For any new consumer product launch, achieving broad distribution through Retailers is vital to success. Retailers are incredibly judicious and fact-based when making their decision …
Optimizing Pricing Strategy: Knowing the 5 W’s Will Help Get Your Pricing Right
If you forge a strong partnership with the retailer, your brand pricing strategy will be more optimized and deliver higher profitability! I remember back to …
Building a Brand Strategy Webinar
Brand Strategy: The DNA Building Blocks for New Product Success I very much enjoy teaching MBA students about key aspects of the consumer products business, …
Great Package Design for Products: The 3 “Must Do’s”
Introduction The vast majority of products, especially new products, don’t have the marketing budgets to proactively communicate their features and benefits to consumers before the …
Product Pricing: The Most Important “P” of the 4P’s – And Most Challenging to Manage
During my CPG career, having launched over 200 New Products in Canada and around the World, there was always a complex challenge to establish and …
